IBM Hundred Percent Club Cannes

Location: Cannes, France

Brief: Cover a two-week annual rewards event for top IBM employees

Commissioned by: Ebsworth photography agency

Hundred Percent Club is an annual event laid on by IBM to reward its most successful European staff. Three days of partying, watersports, great food, entertainment – and a couple of ‘business’ seminars, just to keep everyone in line. Then a new wave of attendees, and repeat. Then a third wave. My job was to capture it all.

Ferraris and superyachts everywhere. Manic rib-rides. Moet. Everyone staying in the Carlton Inter-Continental on the seafront. A troupe of fully in-character 1960’s hosts & hostesses. More Moet. Sunbathing on the catamarans. Yachts keeled over in a sailing regatta. Golden Cannes light.

My first Hundred Percent Club and I’d go back every time.